Branding / Young Henrys
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Between 2013-2017 Honey Rogue Design were the principle art directors for Young Henrys Brewing Co. working closely with the founding directors to shape a consistent and creative look to all brand, packaging and marketing materials. One of the first tasks undertaken was a refresh of their initial 2012 logo to simplify the shape and speak more directly to the target market about the company’s core values and approach to craft beer in Australia.
 
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Above: Initial logo LEFT. Revised 2016 logo RIGHT.

 

BEST SERVED LOUD
A slogan we created for Young Henrys and rolled out to bar mats, incorporating the company’s love for and support of the national music industry.
 
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Honey Rogue Young Henrys Bar Mats
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Honey Rogue Young Henrys Bar Shout

Above: Design of a bar shout card for in venue promotion.

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Young Henrys pride themselves on their support of independent artists, festivals, venues and bands. Whether that be tour support, rider support, venue support or merchandising. We created a few music-specific sub-brand logos for their activities in this area.
 
Honey Rogue Brand Young Henrys Music
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