Between 2013-2017 Honey Rogue Design were the principle art directors for Young Henrys Brewing Co. working closely with the founding directors to shape a consistent and creative look to all brand, packaging and marketing materials. One of the first tasks undertaken was a refresh of their initial 2012 logo to simplify the shape and speak more directly to the target market about the company’s core values and approach to craft beer in Australia.
Above: Initial logo LEFT. Revised 2016 logo RIGHT.
Above: ‘Best Served Loud’ slogan created for Young Henrys and rolled out to bar mats, incorporating the company’s love for and support of the national music industry.
Above: Design of a bar shout card for in venue promotion.