This Week Podcast

Australian Broadcasting Corporation

Podcast Branding + Digital Design

Project Description

Design and delivery of podcast artwork for This Week – a podcast examining the major news stories of the week. This podcast is for an engaged news listener, who is time poor, but craving rich and thoughtful analysis of the biggest stories of the week. The audio equivalent of the long read in the weekend newspapers.

The design needed to communicate that this is a podcast anchored in the last seven days, with a feel that is sophisticated but personal.