Excelsior Jones

Brand Development

Honey Rogue was commissioned to develop the name and branding for Ashfield cafe Excelsior Jones. The title comes from joining two previous names of the street the property is located on. The owners wanted a New York deli feel to the lettering and to work in the local history of the area wherever possible, with access to material courtesy of The Ashfield District Historical Society.

Honey Rogue Design Branding Excelsior Jones Cafe
Honey Rogue Design Branding Excelsior Jones Cafe
Honey Rogue Design Branding Excelsior Jones Cafe
Honey Rogue Design Branding Excelsior Jones Cafe
Honey Rogue Design Branding Excelsior Jones Cafe