Excelsior Jones
Project Details
Brand Development
Menu Design
Client Overview
Honey Rogue was commissioned to develop the name and branding for Ashfield cafe Excelsior Jones. The title comes from joining two previous names of the street the property is located on. The owners wanted a New York deli feel to the lettering and to work in the local history of the area wherever possible, with access to material courtesy of The Ashfield District Historical Society.